Sounds like they are using it as an exterior selling point, but hes not trying to gain a sale JUST on that factor, because alden essentially makes dress boots. The Indy boot, while rugged, at its heart IS a dress boot.
I wish I could agree with you on this, but from everything they're touting on their own website...
Definitely not a dress shoe!
My point is, regardless of whether the Alden 405 is a dress boot, we've all said Indy would really need and wear a work/hiking boot. So, Alden of Carmel is putting themselves out there and offering....what? It's a dress boot that's "definitely" not a dress boot, yet it's a "rugged" shoe "based on the Indy Boot" but "never [with the] intention to make the boot as close to Indy as possible" nor to make the boot one worthy of work/hiking wear because "we do not sell AF64 as a hiking boot."
So, what exactly IS this boot good for? It's not a dress boot, but it isn't a proper work boot or hiking boot. Hmm.... for a now-inflated $405 smacks and even less Indy-styling, where's the draw here? Yet they never aimed it as an Indiana Jones boot, despite invoking his very name in their copy to pundit these shoes.
Sounds like talking out of both sides of the mouth. Sorry to belabor the point. This just irritates me for some reason. I'll be quiet now, I swear...